For a long time, the car was the ideal way to communicate wealth to the outside world. There is no doubt that this phenomenon has always existed, throughout the ages and in every countries: the car has a long history of use as a means of self-projection, a completely public and symbolic object with which we become one as we drive.
That as a child I always thought to be a car of choice for the distinguished man. The German-American art historian Erwin Panofsky once examined the famous Rolls-Royce radiator grille and noted its similarities to antique temples. Even John Lennon fell victim to its aura and bought a Rolls-Royce Phantom V Touring in 1966 – only to have it painted almost immediately to look like a circus wagon in bright yellow with flowers and scrolls. An ironic gesture with which Lennon humorously took the classic status symbol to absurdity.
Representatives of a younger affluent generation in particular are increasingly to excellent racing or invest on the cars expensive include the mighty Bentley, imperious Ferrari, ferocious Lamborghini or perhaps the elegant Aston Martin than the genteel image of decades past.
It isn’t about showing off – there are no garish colors and no need for loud engines here – it is about being worldly with taste. And today the cars has a long century history...

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